Nelly women - fashion for everyday plans, parties and everything in between

Nelly was founded in Borås, Sweden, in 2004 and has since become an established fashion destination for young women. Our own brand combines current trends with easy-to-style pieces for your whole wardrobe. At Nelly, you'll find everything from dresses and tops to shoes and accessories that make building a complete look simple. The range covers everyday favourites, trend-led statement pieces and partywear for evenings when you want to feel extra dressed up.

Clothing, shoes and accessories from Nelly

Nelly's own collection offers fashion for different styles, seasons and occasions:

Trousers in relaxed and tailored silhouettes
Jeans in different washes, rises and fits
Jackets for layering and the season's weather
Underwear with simple and decorative details
Shoes for everyday wear, parties and holidays
Accessories that give your outfit a personal finishing touch

The colour palette ranges from black, white and neutral basics to seasonal trend colours and prints. Choose a simple, coordinated look or let a piece with shine, texture or a distinctive silhouette take centre stage.

Find the right pieces for your wardrobe

Consider the occasion, fit and fabric when choosing Nelly pieces. Soft basics and relaxed silhouettes work well for everyday plans, school and work, while draping, lace, shine and fitted shapes create a dressier feel. Think about the clothes you already wear often and choose favourites that you can combine in several ways.

Always check the product information and size guide, as fits and fabrics can vary. Stretch fabrics often feel more flexible, while woven fabrics can create a more structured silhouette. Follow the care instructions to help preserve colours, shapes and details for longer.

Create a complete Nelly look

Pair jeans or wide-leg trousers with a fitted top and trainers for a relaxed city look. To dress up your outfit, add a blazer, heels and carefully chosen jewellery. A party dress only needs a small bag and a pair of shoes to feel complete, while a simple dress can be transformed with layers, colour and accessories.

Mix romantic details with sportier pieces or balance oversized silhouettes with a more fitted item. Changing your shoes and accessories helps the same foundation work from everyday plans to dinner and parties. Nelly's own brand makes it easy to build a wardrobe that reflects your style, your plans and the season's trends.